What Association Staff Actually Did With the Beta

Most association staff testing AI Assist last week did the same thing: they asked when they could show someone else.

We opened the beta quietly, no announcement beyond a handful of DMs. Within days, association staff were commenting on the prompt library, tagging colleagues, asking for access before we’d even finished onboarding the first cohort.

The prompts weren’t clever. They were specific — member renewal follow-ups, board report summaries, event recap drafts. The kind of writing association staff do every week and never talk about because it’s just the job.

Why I Built AI Assist

That’s the part that stuck with me. Nobody asked for a demo of the technology. They asked “does this work for what I actually do on Tuesday.” And when the answer was yes, they didn’t wait for a sales conversation. They just started using it and told the person next to them.

I built AI Assist because I kept hearing the same thing in different rooms: association staff already using AI on their own, quietly, without guidance or a policy behind it. Watching that same instinct show up in the beta — people reaching for it, then reaching for a colleague — was the clearest signal I’ve gotten that it’s solving something real.

Frequently Asked Questions

What kind of prompts are in the AI Assist library?

They're specific, not clever — member renewal follow-ups, board report summaries, event recap drafts. The kind of writing association staff do every week and never talk about because it's just the job.

How did association staff respond during the AI Assist beta?

The beta opened quietly with no announcement beyond a handful of DMs, and within days association staff were commenting on the prompt library, tagging colleagues, and asking for access before onboarding of the first cohort had even finished. Nobody asked for a product demo — they asked whether it worked for what they actually do, and when the answer was yes, they started using it and told the person next to them.

Why was AI Assist built in the first place?

Because association staff were already using AI on their own, quietly, without guidance or a policy behind it. Watching that same instinct show up in the beta — people reaching for it, then reaching for a colleague — was a clear signal it was solving something real.