Segment this donor export by giving level and flag lapsed donors who gave last year but haven’t renewed

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Description: Groups a donor export into giving-level segments and flags donors who gave in the prior year but haven’t made a gift since, so lapsed-donor follow-up doesn’t get missed.

Use Case: Catching donors who are drifting away before the next appeal goes out instead of noticing a gift gap months later.

CAE Domains: Business Development, Member and Stakeholder Engagement

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